Eva 4 ‘Eva
Eva Longoria has scored herself Mischa’s Barton’s old gig. Longoria will have to make time from her wedding planning to strut some Bebe products and rep the brand. Her focus will be on the Sport venture of the label and highlight casual wear.
Life and Style got the goods:
“Eva will be featured in the company’s new campaign for its sport line, which is sexy and young workout wear and casual clothing,” an insider close to Eva confirms to Life & Style. “She’ll be featured in both print ads and TV ads as part of a major marketing campaign. Eva has major mass appeal and can bring the product to a whole new level, and she’s gorgeous and looks great in these kinds of clothes.”
Bebe is definitely trading up.