Lay’s Potato Chips has enlisted Iron Chef Michael Symon and Eva Longoria to create the next generation potato chip. The “Do Us A Flavor” contest lets fans submit recipe ideas for the next best chip flavor.
The winning idea will nab $1 million in grand prize money or one percent of their flavor’s 2013 net sales. The actress appeared on Good Morning America to promote the contest, however she found it difficult to focus after hearing about the Colorado theater shooting early this morning.
“We woke up this morning going, ‘What? What happened? What did I miss?’ she said.
“We were launching this campaign today, and it was like, ‘Yay, we’re here to say, ‘Win a million dollars,’ and then this happens and you go, ‘That’s how fragile life is in these moments,’” Longoria said.
Longoria also mentioned how social media is an effective way to stay informed about how to help the victims in Aurora, Colo.
“I was just reading on Twitter ways you can help. They need blood donors. They have so many people in the hospitals. They need certain types of blood,” she said. “The community needs support. You don’t have to be in Colorado to help. Social media is a great way to realize how you can help.”
Check out the Red Cross website to find out where the nearest donation center is to you.