Estee Lauder’s Beautiful Love

March 14th, 2006 // 2 Comments

Beautiful031406Before we get to Estee Lauder’s new line of products, we need to get something off of our chest.

Mmmm. I wonder what SOHH.com’s source was for their article on the trademark trouble for Sean Combs’ Unforgivable fragrance? A Socialite’s Life maybe?

Well our trademark snoop, Christopher Peterson, has uncovered a new upcoming addition to Estee Lauder’s Beautiful line of products, called Beautiful Love. I suppose that’s more catchy and pleasing than something like Beautiful Stalker or Beautiful Lust, but Beautiful Love is kind of redundant.

The trademark details are after the jump.

Word Mark: BEAUTIFUL LOVE
Goods and Services: IC 003. US 001 004 006 050 051 052.
G & S: Cosmetics; Fragrances for personal use;
Non-medicated skin care preparations; Non-medicated sun care preparations; Non-medicated toiletries; Sun block preparations; Sun screen preparations
Standard Characters Claimed
Mark Drawing Code: (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number: 78826526
Filing Date: March 1, 2006
Current Filing Basis: 1B
Original Filing Basis: 1B
Owner: (APPLICANT) Estee Lauder Inc. CORPORATION
DELAWARE 767 Fifth Avenue New York NEW YORK 10153
Prior Registrations: 1353598;1762297
Type of Mark: TRADEMARK
Register: PRINCIPAL
Live/Dead Indicator: LIVE

By Miu von Furstenberg
asl

  1. Alyson

    Seriously, all this about trademarks….no offense, but not really of any interest to me whatsoever…..am I the only one?

  2. A Reason to Live

    What makes it interesting is we get a glimpse of the future before anyone else. It’s the buzz before it becomes buzz. Why be a follower when you can actually be on the razor’s edge of gossip and decide whether it’s worth spreading the buzz to others. It’s called being an influential.

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