Breast Cancer Awareness Month kicked off today, and landmarks from New York City to London, England were bathed in pink in support of the campaign.
Buckingham Palace showed off a bright pop of color, as did Nelson’s Column in Trafalgar Square. These are just two of a number of Landmarks in the UK’s capital that are lit in honor of BCAM.
Elizabeth Hurley, who is Estee Lauder’s spokesmodel for the cause, helped light up the Empire State Building today (October 1st). ”Thanks to the wonderful organisers at the Empire State Building for letting us go up to the 103rd floor,” Hurley tweeted. ”Gulp.” Breast cancer survivors joined Hurley and William Lauder, executive chairman of Estee Lauder and son of the company’s late founder, Evelyn Lauder.
“As a person Evelyn was incredibly kind, had more energy than anyone I’ve ever met before,” Hurley told Reuters of Evelyn. ”I mean, she was old enough to be my mother, but she acted like my daughter sometimes. She was an inspiration in so many ways and it’s very tough being here this October without her.
“We are doing a lot of our celebrations in her honor and her memory for the great efforts she created – we hope the momentum continues.”
Hurley designed a lip gloss called “pink innocence,” to be sold at every Estee Lauder counter worldwide. Proceeds will go to breast cancer research.
To learn how you can help in the fight against breast cancer, click here.