Richard Branson Tries to Bring Sexy Back to Flying

August 14th, 2007 // 4 Comments

The man behind the Virgin brand, Richard Branson, has just launched his latest entrepreneurial venture. Virgin America will be offering flights within the U.S. between a limited number of cities initially, but hopes to expand by luring customers in by providing stylish service at a reasonable cost. Using such gimmicks as “mood” lighting inside the plane and goofy nicknames for the aircraft themselves (Virgin & Tonic, Mac Daddy, An Airplane Named Desire, etc.), Branson and company are hoping to position themselves as the airline for the “cool kids.” And to kick off the airline’s inception, Branson invited celebrities like Rachel Hunter and Haylie Duff along for a ride, according to the L.A. Times.

“It’s kind of fun chatting on an airplane,” actress Haylie Duff typed into her tiny hand-held keyboard. Messaging from her seat to another several rows ahead, she gushed, “Loov the tiny TVs and the chats.”

This stuff does sound nice, but I have to admit that unless they offer a morphine drip so that I can be completely unconscious during the entire process, I’ll still always hate getting on a plane.

By Lisa Timmons

  1. Persistent Cat

    Wow, Rachel Hunter AND Hayley Duff. Sign me up, that’s A-list right there and I want to be just like them.

    Seriously, I applaud his efforts but for me, it’s going to come down to the cheapest rates. But I’m probably not their target demographic. Maybe they can just film a reality show on one and the loser has to parachute out. Or not, depending.

  2. newfgirl

    Great idea, Persistant Cat. Although I’m thinking no parachutes, just free fall and hope for a haystack to land in.

  3. Straight-to-London

    Love it, love Virgin Air, love Branson, can’t wait, I’ll fly it! Where do I buy my ticket!

  4. Interloper

    They’ll do great. Branson, as well as Virgin Atlantic, was a founder of Jet Blue and they manage the low cost, more spacious, leather seats etc. thing pretty well.

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