The seductive black and white commercial is a visual ode to David Beckham and the new bodywear collection. Set to the song “Don’t Let Me Be Misunderstood” by The Animals, the 30-second spot features images of Beckham modeling the collection and captures the energy, playfulness and style of the H&M brand.
The camera angles range from close-ups to 360 degree views of Beckham sporting various pieces from the new line including the briefs ($12.95) and trunks ($14.95). The ad, which will air during the 2nd quarter of the Super Bowl, was shot in Hollywood earlier in the year.
“I’m excited about my bodywear ad featuring in this year’s Super Bowl,” says David Beckham. “My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result. Like every fan, I’m looking forward to Super Bowl Sunday.”
Click the photo above to watch the ad.