David Beckham is set to launch his new Bodywear venture at H&M, Women’s Wear Daily reports. His first line will hit the brand’s 1,800 stores come February 2. The label will be distributed to 50 countries.
He says, “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward.”
Last night Beckham played during the MLS All-Star Game at Red Bull Arena in Harrison, New Jersey.