Cheryl Cole Cozying Up With Will.I.Am, New Video Is Completely Weird

Oh Chezza! Say it isn’t so! It seems that Cheryl Cole (and get used to who she is folks, because she’s coming to the US X Factor when it debuts, so get on board now!) was seen getting some very close advice from Black Eyed Peas’ will.i.am. The producer/rapper was spotted whispering sweet nothings into Cheryl’s ear on the set of X Factor…hopefully just for the show!

Thankfully they were on the set of her current stint as a UK X Factor judge, so while alleged boyfriend Derek Hough is hard at work on the new season of Dancing With The Stars, Cheryl is probably still dating him. Or at least that’s what I want to tell myself. Because Mr. Am is not going without a fight. He’s going to “Fight For This Love,” if you will.

“When Cheryl asked me to come over and help her out I was straight on a plane…I wouldn’t have missed it for the world,” he said.

The music producer and rapper is pretty open with his adoration for the 27-year-old star, calling her ‘the most beautiful woman in the world’ and his ‘perfect 10,’ even going so far as to say that he’d move to London if it meant being with her.

Mr. Hough, get your ass to London and stake your claim! You can also watch Cheryl’s new video for her song “Promise This” after the jump and see screen shots from the video, which can be summed up in one word – frenetic.