Cheryl Cole Raises $24K For Her Creme Pie Face

At the Pride of Britain awards, the bidding war was out to see how much money could be raised to throw a creme pie in Cheryl Cole’s face. I could make some kind of lewd joke here, but I’ll let your imagination come up with its own.

The X-Factor judge and singer got pied by Young Fundraiser winner Cameron Small, 12, and agreed to do it for a $8,000 donation for charity. You can watch her getting pie’d after the jump!

Best part is, pal Simon Cowell enjoyed it so much he chipped in another $16,000, saying “I’m looking forward to seeing it on TV.”