The A-list came out to get a whiff of Marc Jacobs‘ new male fragrance called ‘Bang.’
The party, which was held in the Fifth Floor restaurant of London’s Harvey Nichols, was the hottest party in town with DJ duties being split between Jesus Luz and the Scissor Sisters’ Jake Shears.
Marc played host to some of the hottest musicians and fashion icons of the day, spotted chatting with Daisy Lowe, Diana Vickers, Jaime Winstone, Mischa Barton, Beth Ditto, Pixie Lott, Gareth Pugh, Erin O’Connor and Jade Parfitt.
You wanna know how hot this party was? The ice cubes actually spelled out ‘Bang.’ That’s a fucking party.
Check out the gallery of all the celebs at the event!