This Wednesday, Kim Kardashian is going to die a little. In the distance I hear someone starting the slow clap…But unfortunately, it’s not a permanent death.
Kardashian, along with her sister Khloe, Lady Gaga, David LaChapelle, Justin Timberlake, Usher, Serena Williams, Elijah Wood and a slew of other celebrities will extinguish their digital voices via Twitter and Facebook until their fans donate $1 million for World AIDS Day.
“Dry your eyes, everybody,” Ryan Seacrest says in a videotaped “Last Tweet and Testament” that will be posted on his Facebook profile — and appended to a final post on Twitter — sometime after midnight on Tuesday night. “I don’t plan to be dead for too long.”
He adds, “Please buy back my life.” Not a chance, Seacrest…in fact, I’d pay more for you to never return…
The campaign was initiated by Alicia Keys to raise money for her charity, Keep A child Alive, which finances medical care and support services for children and families that are affected by HIV and AIDS in Africa and India.
On Sept. 30, Ms. Keys and her charity’s co-founder, Leigh Blake, started Buy Life, which sells $35 gray T-shirts imprinted with a bar code. People who have uploaded a Stickybits or Wimo application to their smartphones can donate $10 to Keep a Child Alive simply by scanning any Buy Life T-shirt’s bar code.
“This Shirt Fights AIDS,” the shirts say on the back. “Scan the bar code or Text ‘BUYLIFE’ to 90999 to Join the Fight.”
Stylized photos of celebs in coffins have started to spring up on the Buy Life website, including Kardashian’s picture which shows her in a low-cut sequined outfit, suggesting she ‘died’ at the club.
Here’s the real question…do we want any of these people to actually come back to life digitally? I mean, what morsels of goodness are we getting from Seacrest or Kardashian or the likes of Jennifer Hudson? I daresay none.
Still the idea is an awesome one and I’m sure if even a fraction of the fans of all the celebrities involved donate, they will raise a ton of money.