In what must be the weirdest marketing campaign ever, combining men’s grooming with environmentalism, “Deforest Yourself, Reforest The World” features Carmen Electra shaving men in support of Arbor Day today. Confused yet?
As part of Philips Norelco’s, part of Royal Phillips Electronics, “Shave everywhere” campaign for each Bodygroomer product by the company sells until June 30, they will plant one tree, donating up to $75,000.
Professional hottie Carmen Electra personally deforested a few dudes in Madison Square Park today as part of the promotion. Arbor Day has officially never been creepier!