How brilliant is this. Now if only the advertisements were as creative here in the US.
Lost in Brazil [advertising for peanuts via Adrants]
Hey, we’re creative here- American clients are way more conservative!
Actually this campaign did run in America. In 2004. In fact, I have a Kate ‘missing’ poster hanging in my office. It was a brilliant campaign, three years ago.
this is fucking stupid. at a brief glance, people will just dismiss it as an actual Missing Poster, rather than having something that maintains attention.
FYI – The US got there first. There was a similar campaign before the 1st season premiered.
Duh…. This was here already. There were posters for a lot of the main characters popping up all over NYC before the show premiered. Not to mention the bottles left on beaches with notes inside telling folks to watch Lost.