Brazil Gets Creative With Lost Promotions

March 20th, 2006 // 5 Comments

How brilliant is this. Now if only the advertisements were as creative here in the US.

Lost in Brazil [advertising for peanuts via Adrants]

By Miu von Furstenberg

  1. lily

    Hey, we’re creative here- American clients are way more conservative!

  2. woyme

    Actually this campaign did run in America. In 2004. In fact, I have a Kate ‘missing’ poster hanging in my office. It was a brilliant campaign, three years ago.

  3. asf

    this is fucking stupid. at a brief glance, people will just dismiss it as an actual Missing Poster, rather than having something that maintains attention.


  4. Bianca

    FYI – The US got there first. There was a similar campaign before the 1st season premiered.





  5. Bruno

    Duh…. This was here already. There were posters for a lot of the main characters popping up all over NYC before the show premiered. Not to mention the bottles left on beaches with notes inside telling folks to watch Lost.

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