Blake Lively Talks About Her New Hair Color

“I feel like Ariel,” Gossip Girl’s Blake Lively told People Magazine last night at the Time 100 gala in New York City.  Earlier today we featured pics of a gorgeous Lively putting other “influential” stars to shame in her Zuhair Murad gown.  We were curious as to why Lively changed her signature golden hair, and got to the bottom of her new “Under The Sea” look.

It turns out Lively had colorist Rona O’Connor dye her hair a month ago for an upcoming role in Hick, co-starring Chloe Moretz, Juliette Lewis and Alec Baldwin.  She told People, “I thought [my character] needed red hair. It helps when you’re playing a role, when I don’t feel like myself. And I don’t really feel like myself with red hair.”  Chanel’s “It” girl was able to fly under the radar for almost a month, her last public appearance being at CinemaCon.

PHOTOS: Blake Lively Shines At CinemanCon In Las Vegas

What do you think of Lively’s new look? Let us know what you think by tweeting us at @socialitelife.