Italian label Gucci
announced yesterday morning that Blake Lively
will be the new face for an upcoming female fragrance titled Première. Gucci Creative Director, Frida Giannini
, referenced inspiration for the perfume to iconic leading ladies and old Hollywood glamour, claiming Lively maintains those ideas in a contemporary way.
Lively will star in a short film shot by Drive director, Nicolas Winding Refn and will also appear in a print campaign for the fragrance.
Lively will join the ranks of Gucci faces past including the likes of James Franco, Drew Barrymore and Rihanna.
Check out the gallery above for a look at the many faces of the Gucci!