Blake Lively Named The New Face Of Gucci: A Look At Faces Past [PHOTOS]

Jessica Alba In Gucci
Alba was styled by Brad Goreski for the Globes
Italian label Gucci announced yesterday morning that Blake Lively will be the new face for an upcoming female fragrance titled Première.  Gucci Creative Director, Frida Giannini, referenced inspiration for the perfume to iconic leading ladies and old Hollywood glamour, claiming Lively maintains those ideas in a contemporary way.

Lively will star in a short film shot by Drive director, Nicolas Winding Refn and will also appear in a print campaign for the fragrance.

Lively will join the ranks of Gucci faces past including the likes of James Franco, Drew Barrymore and Rihanna.

Check out the gallery above for a look at the many faces of the Gucci!