After recently being named the face of the new Gucci Premiere fragrance collection, Blake Lively can now be seen in a video, which was directed by Nicolas Winding Refn in the historic Sheats Goldstein Residence in Hollywood.
The clip opens with a dramatic shot of Blake standing by a giant window in a plush Los Angeles apartment wearing a stunning backless fishtail gown covered in shimmering gold sequins. With her long blonde hair styled in Veronica Lake-inspired waves, she then spritzes some of the new scent onto her neck, enters a lift and is bedazzled by the view of city’s bright lights.
“In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance… I couldn’t be more proud to be working with Gucci and its heart, Frida,” Lively said.
The 30-second video is actually a preview for a short film, which is to premiere on Saturday, September 1 in Venice, Italy.