Beyonce Launches Heat

February 3rd, 2010 // Leave a Comment

Beyonce Knowles launched her new perfume Heat yesterday.  Here’s the Grammy great at the launch’s “Press Arrival and Welcome”, where she went red hot in a dress and shoes that matched her perfume bottle.  She then switched to a different red dress for the after party.

I’m assuming John Mayer perfume hater did not attend.  The singer’s sister, Solange Knowles, did come, though, also in red and taking on DJ duties.  Usher also stopped by with his own kind of heat in all black.

Beyonce says she tried hard to make something classic that would exist outside her legacy, but that the fragrance is definitely her, down to the smell of spices inspired by her mother’s cooking and the feeling of strength and elegance she wants her fans to get from wearing it.  If the scent makes me exude half of what Beyonce does in this commercial I’m stopping by Sephora at lunch.

Watch Beyonce’s commercial for Heat after the jump.

By Madison Ventura

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