Beyonce Rehearses For Super Bowl As She Launches New ‘Pulse NYC’ Fragrance [PHOTOS]

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Beyonce is busy, busy, busy these days!

Between rehearsing for the Super Bowl Halftime Show and dealing with the lip-syncing scandal surrounding her inauguration performance, Beyonce found time to launch a new fragrance.

The new perfume, Pulse NYC is a tribute to New York, the singer says.

“I thought that now I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,” she said in a behind-the-scenes video from the Pulse NYC campaign photo shoot. 

Pulse NYC is Beyonce’s fifth fragrance to date. She released her first fragrance, Heat, in 2010, which her website describes as “a unique expression of a woman’s powerful sensuality.”

Beyonce has been working hard on her Super Bowl half-time show performance. She was spotted on January 24, 2013 without makeup as she arrives in New Orleans, Louisiana to rehearse.

Check out the behind-the-scenes video from Beyonce’s Pulse NYC photo shoot.