The fresh-faced High School Musical star is the lead ambassador to PUMA’s Project Pink initiative. The star explained why she wears the warm hugh color ”I wear my pink for my grandmother, who recently battled breast cancer,” says Tisdale. “I’m happy to say that she’s now in remission, but there are too many women out there who are still fighting,” she added.
The campaign has officially launched and getting involved is as simple as a single tweet with the hashtag #projectpink. For every one of these tweets, PUMA contributes another dollar bill towards the project funds.
All of the proceeds from the merchandise purchased from the Project Pink Collection will go towards the cause. The goal is to reach a whopping $120,000 of funds towards the initiative. This monetary award will benefit towards a winning nominated charity. The deadline to nominate a worthy charity is September 21. Of those contenders, a final charity will be up for selection by September 24.
Join Tisdale in the fight for breast cancer and vote for your favorite charity.Care to share why you wear pink?
Launch the gallery to view Ashley and Scot getting their tan on before the wedding of gal pal Emily Current !