Angelina Jolie Replaced Because She ‘Overshadowed’ St. John Brand

Miu von Furstenberg | January 8, 2010 - 12:06 pm

Mmm. Normally clothing labels like having such an A-lister like Angelina Jolie as the face of their clothing line. St. John is not one of them. “[Jolie] overshadowed the brand,” said St. John chief executive officer Glenn McMahon. “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

She’s being replaced by redhead Karen Elston. Her campaign was shot by photographer Greg Kadel in a bare studio for the spring campaign. “We needed to show a modern point of view of St. John,” McMahon added. “We have evolved.”

Yeah, and guess who will never be wearing St. John out in public anymore. Although she’s still a fan of the St. John hospital.