I’m having a moment with Chicago. First, the deep dish pizza, and now, an “unexpected” ad campaign to help prevent teen pregnancy. Some people are calling the ads featuring teen boys Photoshopped to look preggo “disturbing” — but the so are the teenage pregnancy rates in the city. So, touché. I think they’re genius.
“We wanted to create an ad campaign that would cut through the clutter and get people thinking about teen pregnancy and teen births, and how it can affect more than just teen girls.”