The massively buzzed about movie “Snakes on a Plane” is big box office appointment. The film opened with a modest $15.5 million at the box office. While the film only cost $30 million to make, it will certainly make money, but industry experts were expecting the film to at least earn $30 million in it’s first weekend in theaters.
Did the mega-hype hurt the film’s box office, or did everyone just like to talk about the film, but really had no intention of seeing it?
New Line’s Tuckerman said “Snakes on a Plane” would turn in a solid profit but that he did not know why the movie failed to live up to its Internet hype.
“I think people were more excited about the marketing than the actual movie,” said Dergarabedian of Exhibitor Relations. “New Line did not set out to create this Internet buzz. That’s actually a marketer’s dream, but when marketing translates into awareness but does not inspire people to get out from behind their computers and into the theater, that’s a problem.”
Written by Lauren Boyd