This Adidas commercial is part of the “all adidas” campaign. According to the company, the campaign got this name because it “shows that when you love the game, whatever the game you put your all into it.”
There is a lot of hype surrounding this commercial and according to Erich Stamminger, member of the Executive Board responsible for Global Brands, this is the biggest campaign they’ve ever executed. He continued by saying that “its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has.”
I’m just excited to see Katy Perry and David Beckham in the same video! Unfortunately we don’t see Katy’s boobs in this one. Watch the commercial after the jump.
Check out photos of Katy at BBC Radio 1 studios in London supporting Red Nose day.