Adam Levine Launches Record Label, 222

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Maroon 5 lead singer, vocal coach on The Voice, zen yogi, hot Victoria’s Secret model girlfriend – is there anything Adam Levine doesn’t have? Well until now, it was a record label.


Levine recently announced he will be launching his own record label, called 222, according to Billboard. And in case we ever questioned if it’d be a success, the first artist signed to the label? None other than Glee star, Matthew Morrison.

“Starting my own label has been a long-time goal of mine, and I am thrilled to be at the point in my career where it is finally happening,” said Levine, seen here posing for Terry Richardson. “Great things are in store for [Matthew] with this release.”

Add it to the list of accolades he’s already collected!

According to Billboard, this past year Levine became the first artist to have a No. 1 song as part of a group (Maroon 5’s “Moves Like Jagger”) and also enter the top 10 as a soloist (as featured on Gym Class Heroes’ “Stereo Hearts”) in the history of the Billboard Hot 100 chart.