Levine attended the launch of his signature fragrances last night (February 6, 2013) at The Premier Fragrance Installation in Los Angeles, California.
Clarifying his “smells like” comment, he stated…
“It smells really good. Well, I couldn’t really conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I’m really happy because it has my name on it.”
Adam also tweeted to facts about his new fragrance:
2 facts about my fragrance 1 men wont smell like a bad 80s movie 2 women wont smell like a stripper (not that theres anything wrong w/ that)
— Adam Levine (@adamlevine) February 6, 2013
Levine’s fragrances – named after him – will come in bottles designed to resemble microphones and will cost $35, $45 and $65. They will appear at Macy’s later this month. Will you be picking up Adam’s scent?