Next t-shirt time, the Jersey Shore boys may have a few less options to choose from. The self-described aspirational brand, Abercrombie & Fitch, has offered Mike ‘The Situation’ Sorrentino and other members of the cast compensation in exchange for them to stop wearing its clothes.
The company put out a press release on Tuesday, called “Abercrombie & Fitch Proposes a Win-Win Situation,” which outlines its concern that Sorrentino and the show are damaging the brand’s image.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” the press release read, according to The Hollywood Reporter. ”We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
Although Sorrentino can be seen wearing Abercrmobie & Fitch clothing on Jersey Shore, his relationship with the brand doesn’t exactly seem to be one-sided. The Hollywood Reporter notes that the company came out with a shirt last year with “The Fitchuation” emblazoned on it– an obvious homage to Sorrentino.
What do you think about Abercrombie & Fitch’s proposal? Do you agree with their move, or is this just another way the company turns their noses up at anyone who doesn’t fit their image? Share your thoughts with us by posting in the comments section below!