2013 Sundance Film Festival: Celebs Get Their Swag On [PHOTOS]

Sundance 2011
Elizabeth Olsen premieres 'Martha Marcy May Marlene.'
It’s not all about the movies at Sundance.  Celebs stopped by some fantastic lounges in between screenings, panels and parties to try out new product and get a little TLC.

Octavia Spencer, Mario Lopez, and Courtney Mazza attended the The TR Suites at SUNDANCE on January 18th.  Spencer was pumped about tuning into her ancestry with National Geographic’s Geno 2.0., while Lopez picking up a pair of Monster DNA Headphones.

After that, celebs kicked back in the Talent Resources Luxury Lounge sponsored by The Teaologist, Duracell Powermat, and Hint Water.

Dove set up shop in Park City as well with its Color Care Salon, offering tips to stars like Ahna O’Reilly and AnnaLynne McCord, courtesy of celebrity stylist Matt Fugat. 

Speaking of hair, Shailene Woodley got hers loved up at  the Keratin Complex/ Nine Zero One Pop Up Salon this weekend.

Jane Seymour and Alison Brie both got gorgeous for their portrait with Keratin Complex Style Therapy products. The room erupted into laughter when Seymour sent a mist of hair spray in the air during her photo.

Keri Russell selected the Keratin Complex travel iron, because she “loves the option to straighten her signature curls.”

Just please don’t cut it again a la Felicity.